There is a powerful relationship between Social Media Marketing and Search Engine Marketing Campaigns. According to this article, some 34% of social media site users who are exposed to a particular advertisement are taking their curiosity to a search engine like Google, Yahoo, or Bing to find out more about it.
This is supports my case for my love of Social Ads and gives more reason that all businesses should have at least a simple Social Media Marketing strategy for themselves or for their business.
PROS
1. Cost Effective For Business
Since you can pinpoint target who you want to see this ad, the exposure is not as large as you would get on a search engine, but it is much more direct. Since there is less demand for the keywords the cost per click is also lower than on a traditional search engine. Low Cost with High Brand Recognition = WIN!
HOW TO TAKE ADVANTAGE:
Use a CPC campaign on Facebook. In this case you are paying only for those who click on your ad. With a well branded ad (that includes your logo) hopefully you can take that 34% who remembered your ad then searched for more information, as a bonus freebie! (assuming that your search engine strategy is in place)
For a $90 campaign ($20/day), the ad gathered 455,280 impressions. Each click on average cost only 69 cents.
With that same budget ($20/day) and similar keywords you are paying much more for a click.
You can listen to what else I have to say about the Intersection of SMO and SEO on the SEOSMOPodcast with Jason Clegg and good friend and “in-house” twitter expert, Marlooz.
